Make Your Next Trade Show a Success in Rigby, ID!
Trade shows are a great way to showcase your business and connect with potential customers who are already interested in your industry. If you’re getting ready for a trade show—whether in Idaho, Montana, or beyond—you need to make the most of the opportunity. Trade shows take a lot of time and money, so it’s important to work with a team that knows how to get results and make your investment worthwhile.

The key to standing out at a trade show is creating a memorable experience for attendees. That means having high-quality marketing materials that work before, during, and after the event. Not sure where to start? Speedy CPS in Rigby has you covered! Our trade show bundles include everything you need in one affordable, convenient package. Already a trade show pro and just need a refresh? We can help with that too. Use these five expert tips to make your next trade show a success—then let Speedy CPS handle the rest with the latest in print and marketing!
1. Plan Ahead for Success
Good preparation makes all the difference. Take time to plan your booth, messaging, and how you’ll draw people in.
- Know Your Audience: Research the event and what kind of attendees will be there. Are they industry professionals? Local business owners? New startups? Make sure your booth’s design and messaging fit the audience.
- Promote Before the Show: Build excitement with an email blast or a printed mailer announcing your participation. Tease a special offer or giveaway to encourage visits to your booth.
- Leverage Social Media: Use hashtags, contests, and giveaways to promote your booth. Consider offering discounts or freebies to attendees who follow your social media pages.
Speedy CPS can help you create attention-grabbing pre-event marketing materials, including custom postcards, direct mailers, and social media-ready graphics to maximize your outreach before the show even begins!
2. Create an Eye-Catching Booth

With so many booths competing for attention, yours needs to stand out. Here’s how:
- Use Bold Graphics & Signage: Bright, high-quality visuals attract people from across the room. Speedy CPS can print everything from retractable banners and table covers to custom backdrops and large format signs.
- Keep It Simple: Avoid clutter. Use clear, bold messaging that highlights your top products or services. Make sure your business name and logo are easy to see from a distance.
- Think Beyond the Booth: Want to really stand out? Consider floor graphics, interactive kiosks, or branded giveaways that make your booth more engaging!
Our in-house design team stays on top of the latest marketing trends and will work closely with you to create a booth that wows.
3. Make It Interactive
People are more likely to remember your booth if they interact with it. Here are a few ways to keep visitors engaged:
- Games & Giveaways: Offer a prize for attendees who spin a wheel, scan a QR code, or participate in a challenge. Speedy CPS has thousands of custom promo items—from branded tote bags to water bottles and keychains.
- Live Demonstrations: Show off your products in action! If attendees can try something hands-on, they’ll be more likely to remember you.
- Smart Booth Layout: Make sure your booth has enough space for people to walk through, engage with demos, and chat without feeling crowded.
Speedy CPS can create eye-catching giveaway signage, QR code displays, and branded promotional materials to help make your booth fun and interactive.
4. Leave a Lasting Impression

Your goal is to make sure attendees remember your business long after the trade show ends.
- Give Out Useful Branded Items: Items like pens, notebooks, and tote bags with your logo keep your brand in front of potential customers for weeks or even months after the event.
- Provide Informational Materials: High-quality brochures, flyers, and catalogs reinforce your message and give attendees something to take home.
- Make Contacting You Easy: Include business cards, appointment cards, and QR codes on all materials so attendees know exactly how to reach you.
Speedy CPS can print all of these materials with fast turnaround times, ensuring you’re ready before the show!
5. Follow Up After the Event
The connections you make at a trade show are only as valuable as your follow-up.
- Send Personalized Follow-Ups: Reach out with a direct mail piece, email, or phone call to thank attendees for visiting your booth.
- Reinforce Your Message: Remind them of the key points from your booth and offer an incentive, like a special discount or free consultation.
- Stay Top-of-Mind: Provide valuable content, such as a case study, industry insights, or a helpful guide to keep them engaged.
Speedy CPS can help you design and send custom follow-up postcards, targeted email campaigns, and social media retargeting ads to keep your audience interested.

Get Ready for Your Next Trade Show with Speedy CPS in Rigby, ID!
Successful trade shows start with the right materials and strategy. Whether you need stunning signage, branded giveaways, or high-quality printed collateral, Speedy CPS is your go-to local partner for trade show success.
And to help you make the most of your investment, we’re offering a special 20% discount when you order a branded table cover, pull-up banner, and 250+ flyers together!
Don’t wait—start preparing for your trade show today! Contact Speedy CPS in Rigby, ID, and let’s create something amazing together.
Click here to schedule a consult and secure your offer now!