2025 August Newsletter

In This Issue

• Manager Message – Auburn Peterson – American Fork Center Manager
• Employee Spotlight – Rachel Manley
• WOW – Region 3 Sales Team, Scrappy
• Equipment Spotlight – Duplo DFL 500
• Project Spotlight – Adobe, Built Bar
• Industry Tip – New AG Print Portal Request Process
• Announcements – New Tool in Paycom
• Career Opportunities
• Know It to Win It– Test your knowledge and win a $25 Gift Card!
• Anniversaries – Happy Anniversary
• Birthdays – Celebrate!

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Manager Message

“The truth is: this job is not easy. But it is incredibly rewarding.”

AUBURN PETERSON

Earlier this summer, I had the honor of sitting on the Million Dollar Sales Panel at our conference—a session designed to give attendees a chance to hear directly from top-performing sales reps across the AlphaGraphics network. The room was filled with store owners, managers, and sales professionals—some just starting out, and some seasoned veterans.

In the month leading up to the panel, I found myself reflecting a lot—on my time at AG, the highs and lows of sales, and what lessons I could possibly share that might resonate. To be honest, I was nervous. I kept asking myself: “What can I say that will make a real difference? How can I tell the truth about this job without sugar-coating it?”

When it came time to speak, I decided to do what I always try to do—be direct, be honest, and be myself. Because the truth is: this job is not easy. But it is incredibly rewarding. And that’s the message I hoped came through—both on stage and now, as I share this with you.

Here’s what I told the audience—and what I hope our own sales team takes to heart:

1. Be Yourself.
   Yes, we have proven tools—Leadflow, processes, workflows. But the magic happens when you make those tools your own. Customers can sense when you’re uncomfortable or unsure. Show up as YOU. That’s your superpower.
2. Success Takes Work.
   Not endless hours. But the kind of work that requires you to push through doubt, dive into unfamiliar territory, and ask questions even when it feels uncomfortable. It’s easy to back away from what we don’t know. Be BRAVE.
3. Never Stop Learning.
   This one sparked the most post-panel questions from other reps. “What’s the one thing that helped you reach success?” My answer is simple: stay curious. This business changes constantly. Learn a new skill. Shadow another department. Study something you don’t understand. Growth comes from curiosity. Be CURIOUS.

I’ve told many of our peers this, and I’ll say the same to all of you: I’m always here—to answer questions, to share insight or tips, or just to listen when you’re having a tough week. Sales is a journey, and none of us are on it alone.

Here’s to an awesome August—keep being bold, keep being you.

With respect and appreciation,
Auburn Peterson
AG American Fork Center Manager

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Employee Spotlight

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We Deliver WOW

Core Values Spotlight

We create opportunities to help people grow and succeed

(Self-starter, Committed, Enthusiastic, Initiative, Hard-Working)

We have a get-it-done, do-whatever-it-takes attitude. We are willing to go the extra mile and push through the opposition to achieve the desired results. We are problem-solvers; willing to accept challenges. We thrive on making it happen for our customers.

We have a get-it-done, do-whatever-it-takes attitude. We are willing to go the extra mile and push through the opposition to achieve the desired results. We are problem-solvers; willing to accept challenges. We thrive on making it happen for our customers.

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Equipment Spotlights

Duplo DFL 500

The DFL-500 offers the flexibility to foil or laminate digitally-printed applications with ease. Matte and gloss lamination can be used, providing an added-value layer of protection that also helps spot coating embellishments stand out. For toner foiling, the DFL-500 applies adhesive foil anywhere black toner is printed without the use of dies. Foiling on top polymer can also be done for a raised foil effect.

*Note: Dry coating film supply from Duplo USA has been discontinued and is no longer available.

Features

• Dust removing and de-curling system featured in more expensive laminators
• Easy job set up and changeover
• Foiling with gold, silver, blue, green, red, and matte gold colors
• Automatic film cutting system to separate laminated sheets

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Project Spotlights

Adobe – VIP Giveaways

Adobe reached out wanting to curate a nice, meaningful set of giveaways for a VIP group at a recent event.  We worked with them to narrow the offering down to a high end Rubberized fidget spinner, a nice candle in an etched bamboo jar, an RFID wallet, these great Simply Modern tumblers and these show-stopping coins!  They are 2.5″ wide, and would have earned me every POG on earth back in Jr High school, haha!  The weight, the soft enamel and shaded silver on the one side, with the pop of this 3D molded, hyper detailed AND full color printed lion – just a game changing statement piece!  The recipients were, of course, thrilled, and we’re excited to jump into the next big dreamy job with them!

Built Bar – Sour Evaluator Sign

Our customer Built Bar wanted a sign that they could use for social media posts that included a slider. I asked CJ and Chase, at the South Salt Lake shop, if they had any ideas. They did. 

Using coroplast, some magnets, and a 3D printer, they created a sign that the customer loved.

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Industry Tip

AG Print Portal Project: Start-to-Finish Process

This document outlines the full lifecycle of an AG Print Portal project, from the moment a request is submitted to final launch and post-launch review. It is designed to ensure every team member knows their role and next steps.

1. Request Submitted

• Salesperson fills out the
  New Print Portal Request Form.
• Project appears in Asana under “Up Coming.”

2. Asset Gathering

• Project Coordinator (PC) creates a shared Google Drive folder.
• PC adds folder links & invites salesperson to the Asana project.
• Asana includes video + written instructions.
• Salesperson completes these 5 steps:
  • Upload brand assets
  • Upload product files (static + dynamic)
  • Fill out Master Product Catalog
  • Create Quick Products in CoreBridge
  • Notify PC when done
• PC checks assets and catalog for readiness

3. Build Phase

• PC schedules build and assigns a Site Developer.
• Site Developer:
  • Duplicates site template
  • Sets up settings, shipping, payment, branding, workflows, and users
• Passes site to Product Developer.

4. Product Build

• Product Developer:
  • Uploads files & codes dynamic templates
  • Adds thumbnails, pricing, categories
  • Links assets + CoreBridge products
  • Enters product data

5. Testing

• PC and team test functionality.
• Fixes made if needed.
• Once approved, move to Presentation.

6. Presentation

• PC & Sales present site to client.
• Client users are added.
• Onboarding docs shared.

7. 60-Day Evaluation

• The PC checks usage every month.
• Sales may follow up if needed.

8. Project Complete

• Annual site reviews scheduled with Sales.
• PC marks project complete.

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Announcements

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Career Opportunities

Here are the current career opportunities that we are looking for in the company!

Please share these links with anybody you feel would be a great fit for the company. As a reminder, there is a $100 referral reward for anyone who refers someone to work for our company and they stay with the company for 90 days.

• Customer Service Branding Partner – AG St. George
• Print and Shipping Retail Specialist – Speedy CPS, Rigby
• Customer Service Specialist – AG Idaho Falls
• Customer Service Retail and Print Specialist – AG American Fork
• Account Support Rep/Account Manager – AG American Fork
• Customer Service Front Store Associate – AG Missoula
• Account Sales Manager – Inside/Outside Sales – AG Idaho Falls
• Large Format Specialist and Installer – AG Helena
• Packaging and Assembly – AG Idaho Falls
• Print and Brand Fulfillment Project Coordinator – AG Idaho Falls or AG Rexburg

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Know it to win it

Last month, we tested your knowledge of the content of the newsletter. Thank you all for your participation. 64% of you got an 8/10 or above score. Let’s see how you do this month.

Congratulations to Alex Loveland, who won the random drawing for participating.

This month we will test your knowledge of the newsletter again. Answer the questions below correctly to be eligible to win a $25 gift card!

The winner will be announced in next month’s newsletter. Alex, please contact Adam Bostrom at abostrom@alphagraphics.com to claim your prize!

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Milestone Anniversaries

Congratulations to those completing another year of service with Speedy CPS

20 Years

Steven Dunford

5 Years

Lindsey Petty
Elias Doty
Keith Fyfe

3 Years

Krystin Robertson

1 Year

Alexandra Loveland
Reed Belk
Colby Breeze
Chase Shutt
Jami Anderson
Carlos Joaquin
Sam Breeze
Adam Roberts
Trevor Spang
Matthew Holtzman
Heather Anderson

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Birthdays

Sandra Pfaff – 08/01
Kaitlin Hawke – 08/02
Gavin Nelson – 08/05
Nick Orme – 08/05
Phil Davis – 08/06
Lynn Nelson – 08/06
Stephen Munger – 08/07
Kylie Cartwright – 08/09
Preston Breeze – 08/15
Phil Thoman – 08/17
LeDawn Bostrom – 08/17
Sharda Baker – 08/20
Giovanna Coronel – 08/21
Janet Lund – 08/22
Michele Jones – 08/24
Haden Poole – 08/25
Melissa Curtis – 08/26
Marissa Mittlestadt – 08/29
Jeffrey Merrill – 08/29