In This Issue
- Manager’s Message – Rob Robinson
- Employee Spotlight – Andrea Heilig
- Core Values Spotlight – Cindy Chase
- Project Spotlight – MSU Quarterback Club Head Cutouts
- Marketing Tip – “Did It Even Work?”
- Career Opportunities
- Know It to Win It– Test your knowledge and win a $25 Gift Card!
- Anniversaries – Happy Anniversary
- Birthdays – Celebrate!
manager’s Message
“We print, therefore we are. And remember… printing is fun!”
Rob Robinson
Hello fellow marketing professionals! I began my career in the industry way back in
1990, working for a handful of commercial printers in Southern California before moving
to Bozeman, MT in 2002 to join forces with Color World as the prepress manager. My
role quickly evolved to wearing many, many hats – as is the case with most of us!
Color World has been serving the marketing community for over 50 years. We have
seen the industry change dramatically over the decades and have evolved with it. From
our start with mostly offset printing, we now help businesses grow with a vast range of
capabilities including offset, digital, large format, mailings, full bindery and much more.
We expanded from just one discipline to multiple, helping us become a one stop shop
for our clients.
Every day we remind ourselves that our customers CHOOSE us over many other
competitors. We try and diffuse the complexities of any project, simplify things as best
as possible and make sure we are always available to help them navigate through the
process. Always be friendly, try and exceed expectations and always be an essential
partner to their success.
We couldn’t be happier to be part of the Speedy CPS network! In our 7 months as part
of the team, we have grown close with so many of you. We have leaned on you for
support, and have also tried to be available when support was needed. The expansion
of knowledge, services and capacity we are now benefiting from has been a huge win.
I started to list a series of challenges that we all encounter and overcome on a daily
basis but the list was long and my space here is limited, so I’ll simply say that we are
stronger as a team, and we should always remind ourselves why we do what we do.
Yes, we are here to make our customers look good, grow and succeed, but we are also
here because… PRINTING IS FUN!! Right Micah? Thank you to everyone, we look
forward to many more fun days ahead!
Rob Robinson
Color World General Manager
Center Employee Spotlight
Andrea Heilig
Customer Services Representative – Bozeman, Montana
A Big Hello to all you great printing people my name is Andrea. I have been in printing in some degree for the past 15 years for several businesses and it has been very rewarding.
When I am not at work expanding my knowledge and engaging with customers, I enjoy spending time with my extended family in the beautiful Montana outdoors. Whether it is hiking, camping, floating the rivers , back yard BBQs, and Holiday get-togethers, I love it all. I love playing card/board games, watching/listening to true crime documentaries or
just reading a good book.
Being in printing is never a dull moment and speaks to my creative and customer service side, from the small walk-in personal projects to the large complex ones, to understanding all the weird and wonderful printing we can do for our customers it is very exciting.
Core Values Spotlight
Quality Work, Integrity, Responsibility, Accountability, Exceptional
We take ownership for what we do!
We strive for positive attitudes and personal best in our job and all areas of life. We are accountable for our time, our work, and our actions, and our stewardship of company resources. Owning and fixing mistakes helps us become better and improve.
Cindy Chase
Large Format Technician (among many other things!)
For the Core Values Spotlight, we’d like to recognize Cindy Chase in our large format department. She personifies all of Speedy’s core values, but especially Excellence (always doing quality work), Evolving (flexible with her skill-set and schedule to help accommodate workload) and Scrappy (a vital member of our team, she is absolutely committed and enthusiastic about our projects)!
Project Spotlights
MSU Quarterback Club Head Cutouts
Location: Bozeman, MT
Earlier in July we had a lot of fun creating these oversized head cutouts for the
MSU Quarterback Club – all 17 of them! Randall Glynn, one of our newest
victims I mean employees, created all of the throughcut files in Illustrator and
then sent them to large format for production. These are always a crowd
pleaser!!
Marketing Tip
“Did It Even Work?” — This Month, We Start Answering That
Picture one of our customers — a marketing manager at a growing multi-location company. Every quarter, she spends real money on marketing. And every quarter, she runs into the same quiet frustration: she can’t prove most of it worked. A mailer goes out, and then… silence. Did anyone see it? Did it drive a single call? She honestly doesn’t know — and it nags at her every time budget season rolls around.
She’s exactly who this month is about.
What’s Happening In August
The first “Mail That Proves Itself” piece drops this month, landing in mailboxes across Idaho, Utah, Montana, and Wyoming — the first of three drops, with more going out in September and October. Behind each piece is AG Mail 2.0: eight connected technologies (call tracking, online follow-up ads, response reporting) that do something no other printer in our markets can do — show a customer exactly what their mail accomplished.
For that marketing manager, that changes everything. No more guessing. No more defending a budget with a shrug.
Where We All Come In
Here’s the thing: she doesn’t experience “the campaign.” She experiences us — the person who answers her call, the designer who touches her file, the press operator who makes her piece look incredible, the front counter that greets her when she walks in. Every one of those moments either builds her confidence or chips away at it.
So when she — or any customer — holds up a mail piece and asks, “What’s this AG Mail 2.0 thing about?”, here’s how to handle it:
- Start with the problem it solves, not the product. “Most businesses can’t tell if their marketing works. This fixes that.”
- Then give her the short version: “When we send mail for you, we can show you exactly what happened next.”
- Hand it off with confidence. You don’t need every technical answer — connect her with your GM, sales representative, or Adam for the deep dive. Getting her to the right person is helping her.
Why it’s worth getting right
If a customer asks what it is and gets a shrug, this becomes just another postcard, and she goes back to guessing. But if she gets a confident answer, she becomes something better: the customer who finally walks into budget season with proof her marketing worked — and we know exactly what made that possible.
The first drop will be in mailboxes at the end of August. Two more will follow. Let’s make every conversation count.
“Want to go deeper? The AG Mail 2.0 one-pager and objection guide are here”
AG Mail 2.0 One-Pager
AG Mail 2.0 – Objection Guide
AG Mail 2.0 – Landing Page
Career Opportunities
Here are the current career opportunities that we are looking for in the company!
Please share these links with anybody you feel would be a great fit for the company. As a reminder, there is a $100 referral reward for anyone who refers someone to work for our company and they stay with the company for 90 days
- Sign and Vinyl Installer – Twin Falls, ID
- Graphic Installer – South Salt Lake, UT
- Customer Service Specialist – Rexburg, ID
- Account Manager – Meridian – Eagle, ID
- Customer Service Representative – Missoula, MT
Know it to win it
Last month, we tested your knowledge of the content of the newsletter. Thank you all for your participation. 100% of you got an 8/10 or above score. Let’s see how you do this month.
Congratulations to William Poulsen, who won the random drawing for participating.
This month we will test your knowledge of the newsletter again. Answer the questions below correctly to be eligible to win a $25 gift card!
The winner will be announced in next month’s newsletter. William, please contact Adam Bostrom at abostrom@alphagraphics.com to claim your prize!
Milestone Anniversaries
Congratulations to those completing another year of service with Speedy CPS
1 Year
Mary Osborne
Mckenna Suzanne Preussner
Abbey Gayle Major
3 YEARS
Travis Reynolds
Jeremy Wind
Randall Limb
Baley Page
5 years
Robin Dickson
James Hawthorne
Birthdays
Kaitlin Hawke – 08/02
Jeff Burgard – 08/03
Gavin Nelson – 08/05
Nick Orme – 08/05
Phil Glace Davis – 08/06
Lynn Nelson – 08/06
Stephen Munger – 08/07
Mitchel Kamron Wheeler – 08/07
Kylie Cartwright – 08/09
Chriscynthia Rose Werk – 08/10
Preston Michael Breeze – 08/15
Suraj Singh – 08/16
Phil Thoman – 08/17
LeDawn Bostrom – 08/17
Helen Michelle Hobaugh – 08/18
Sharda Baker – 08/20
Janet Lund – 08/22
Chele Jones – 08/24
Haden Alvin Poole – 08/25
Jennifer Ann Robbins – 08/25
Melissa Ridge Curtis – 08/26
Marissa Mittlestadt – 08/29
Jeffrey Merrill – 08/29
